Tradegrid
Tradegrid
Revolutionary Trading Experience for large ticket commodities.
Revolutionary Trading Experience for large ticket commodities.
Revolutionary Trading Experience for large ticket commodities.
Industry
Industry
E- Commerce
Enegy & Gas Products
Construction Products
E- Commerce
Enegy & Gas Products
Construction Products
dELIVERABLES
dELIVERABLES
Complete Re-Branding
Mobile UIUX Design
Website UIUX
Complete Re-Branding
Mobile UIUX Design
Website UIUX
My Role
My Role
Design Lead
UIUX Designer
User Researcher
Timeline
Timeline
Nov 2023 - Jan 2024
Overview
Overview
Tradegrid is a digital solution that extends high commodities trading to the vast underserved traders and also harmonize them into a simple integrated platform so that a trader in any part of the continent who traditionally took several days to source, verify, negotiate, pay and ship products, can now perform all these tasks by the tap of a button.
I was the Lead Designer, and I collaborated with other cool designers for this project. We revamped the UIUX and designed some other new features based on actual user research gathered which revolutionized the entire trading process.
Tradegrid is a digital solution that extends high commodities trading to the vast underserved traders and also harmonize them into a simple integrated platform so that a trader in any part of the continent who traditionally took several days to source, verify, negotiate, pay and ship products, can now perform all these tasks by the tap of a button.
I was the Lead Designer, and I collaborated with other cool designers for this project. We revamped the UIUX and designed some other new features based on actual user research gathered which revolutionized the entire trading process.
The Challenge
The Challenge
As the lead product designer, the challenge was to significantly improve the user experience of Tradegrid’s app. Despite Tradegrid position as a pioneer company in Energy and Gas Trading and their expansion into other large tickets commodities like Building and Industrial materials, their application is a major hinderance to users adoption due to poor experience.
A redesign is necessary for better user experience and to help users to really be able to utilize the features we have prepared for them to make their trading easy and seamless.
As the lead product designer, the challenge was to significantly improve the user experience of Tradegrid’s app. Despite Tradegrid position as a pioneer company in Energy and Gas Trading and their expansion into other large tickets commodities like Building and Industrial materials, their application is a major hinderance to users adoption due to poor experience.
A redesign is necessary for better user experience and to help users to really be able to utilize the features we have prepared for them to make their trading easy and seamless.
The Goal
The Goal
A digital marketplace where traders can self onboard, discover prices, place orders and finance transactions.
A digital marketplace where traders can self onboard, discover prices, place orders and finance transactions.
Business Goals
Business Goals
Strengthen the value proposition of core products by placing more focus on our core products while introducing the new products
Optimize Efficiency by building scalable design that can be easily modified across other platforms
Strengthen the value proposition of core products by placing more focus on our core products while introducing the new products
Optimize Efficiency by building scalable design that can be easily modified across other platforms
User Goals
User Goals
Intuitive User Flow that is easy to use for our target audience
A consistent satisfying user experience by crafting intuitive User interface that is consistent across device and satisfy the users needs
Intuitive User Flow that is easy to use for our target audience
A consistent satisfying user experience by crafting intuitive User interface that is consistent across device and satisfy the users needs
User Research
User Research
In an effort to enhance user satisfaction and streamline the functionality of our application, we initiated a comprehensive user research project aimed at identifying and understanding the needs and primary pain points experienced by our current users.
We Interviewed 20 users to gather deep insight into the users' needs, behaviors, preferences, and pain points. This also helped to empathize with the users, validate assumptions, and guide the design in creating functional, user-friendly, and delightful products.
In an effort to enhance user satisfaction and streamline the functionality of our application, we initiated a comprehensive user research project aimed at identifying and understanding the needs and primary pain points experienced by our current users.
We Interviewed 20 users to gather deep insight into the users' needs, behaviors, preferences, and pain points. This also helped to empathize with the users, validate assumptions, and guide the design in creating functional, user-friendly, and delightful products.
Target Audience
Target Audience
Target Audience
Retail Stations
Retail Stations
People looking for gas and energy product for their Filling stations and sell to end users for consumption
People looking for gas and energy product for their Filling stations and sell to end users for consumption
Entrepreneurs
Entrepreneurs
People that buy in large quantity to re-sell for later in the hope of profit.
People that buy in large quantity to re-sell for later in the hope of profit.
Truck Owners
Truck Owners
People that have delivery trucks for their business runs or logistics services.
People that have delivery trucks for their business runs or logistics services.
Ticket Owners
Ticket Owners
People that have the right to energy and gas trading, these tickets can be traded for profit also.
People that have the right to energy and gas trading, these tickets can be traded for profit also.
Insights
Insights
80%
80%
of users struggled to find specific products
of users struggled to find specific products
60%
60%
find it difficult to understand the process of trading
find it difficult to understand the process of trading
50%
50%
were confused and found themselves switching between buyer and seller roles
were confused and found themselves switching between buyer and seller roles
60%
60%
lack product finance and end up abandoning cart at checkout
lack product finance and end up abandoning cart at checkout
Unveiling New Horizons
Unveiling New Horizons
Introduction of Traderscard to revolutionalize the way customers purchase products on credit
Introduction of Traderscard to revolutionalize the way customers purchase products on credit
We designed a new corporate identity based on strategy, target audience and marketing needs.
We designed a new corporate identity based on strategy, target audience and marketing needs.
Crafting Seamless Experiences
Crafting Seamless Experiences
Introduction of Traderscard to revolutionalize the way customers purchase products on credit
Introduction of Traderscard to revolutionalize the way customers purchase products on credit
Truck owners can now lease their idle trucks on Tradegrid. This reduce administrative burdens, and increase transaction speed, benefiting both the lessor and the buyers.
Truck owners can now lease their idle trucks on Tradegrid. This reduce administrative burdens, and increase transaction speed, benefiting both the lessor and the buyers.
Transparent quoting system - This transparency helps buyers and sellers make informed decisions. Encourages competitive pricing among sellers, Risk Management and price customization based on quantity of order.
Transparent quoting system - This transparency helps buyers and sellers make informed decisions. Encourages competitive pricing among sellers, Risk Management and price customization based on quantity of order.
The Product Lease Program (PLP) allows qualified buyers purchase products on credit and pay after sales.
The Product Lease Program (PLP) allows qualified buyers purchase products on credit and pay after sales.
Tradegrid Ticket Trading Marketplace
Tradegrid Ticket Trading Marketplace
Seamless product procurement flow to simplify and accelerate the process of acquiring goods and services, reducing friction and delays.
Seamless product procurement flow to simplify and accelerate the process of acquiring goods and services, reducing friction and delays.
Lessons
Lessons
Prioritize intuitiveness and streamline workflows
Prioritize intuitiveness and streamline workflows
Ensuring that traders can navigate the platform effortlessly and execute transactions efficiently. This means designing clear interfaces, intuitive navigation paths, and straightforward processes that enable traders to access information quickly, make informed decisions, and manage their portfolios with ease, even amidst the complexities of trading in high-value commodities.
Ensuring that traders can navigate the platform effortlessly and execute transactions efficiently. This means designing clear interfaces, intuitive navigation paths, and straightforward processes that enable traders to access information quickly, make informed decisions, and manage their portfolios with ease, even amidst the complexities of trading in high-value commodities.
Tailor to evolving customer needs
Tailor to evolving customer needs
Continuously refining and adapting the features and functionalities of your product to meet the changing demands and preferences of traders. This process includes conducting market research, gathering customer feedback, and iteratively developing and enhancing your product to offer flexibility, customization options, real-time data and analytics, robust risk management and compliance features, a seamless user experience, and continuous monitoring and improvement to ensure competitiveness and relevance in the dynamic marketplace.
Continuously refining and adapting the features and functionalities of your product to meet the changing demands and preferences of traders. This process includes conducting market research, gathering customer feedback, and iteratively developing and enhancing your product to offer flexibility, customization options, real-time data and analytics, robust risk management and compliance features, a seamless user experience, and continuous monitoring and improvement to ensure competitiveness and relevance in the dynamic marketplace.
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Tobiloba Ademowo S.