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T.A.S.

Citi X

Visa Processing Reimagined.

Industry

Travel Technology (TravelTech)

dELIVERABLES

End to End UIUX Design

My Role

Product Designer

Timeline

June 2025

Overview

CitiX is a full-service visa platform that unifies application submission, document review, payment tracking, and admin oversight — built for travelers, agents, and enterprises.

The Challenge

Visa applications are broken — for everyone. The traditional visa process is fragmented, opaque, and document-heavy. Applicants are left guessing, agents are overwhelmed, and admins lack the tools to manage operations efficiently.

Fragmented Systems - Multiple disconnected tools create data silos and increase errors across the application flow.
Zero Transparency - Applicants have no real-time visibility into where their application stands or why delays occur.
Document Chaos - Uploading, reviewing, and rejecting documents is manual, slow, and error-prone without a structured flow.
Unclear Finances - Agents struggle to track commissions; admins can't reconcile payments or flag discrepancies easily.

Users & Personas

Four distinct users. One unified platform.

Individual Travelers

Apply independently, need simplicity and clear guidance throughout the journey.

Travel Agents

Manage multiple clients at once; need speed, bulk actions, and commission tracking.

Corporate Users

Handle group visa applications with structured reporting and team coordination.

Administrators

Oversee the entire system — applications, users, finances, and platform analytics.

Design Process

A structured three-phase process ensured every decision was grounded in user needs and system thinking — not assumptions.

Research & Discovery

Studied existing visa processes, identified gaps in transparency and tracking. Analyzed competing platforms and financial dashboard patterns to inform the system's architecture.

Information Architecture

Structured the platform into modular sections: Dashboard, Applications, Documents, Payments, Wallet, Analytics, and Settings — each independent yet logically interconnected.

UI Design & Prototyping

Built a scalable design system with consistent card patterns, color-coded status indicators, clear empty states, and low cognitive load across all user flows.

Key Features

Six solutions that define the platform.

Guided Application Experience

A multi-step form with a persistent progress indicator walks applicants through each requirement without cognitive overload. A "Review & Submit" gate before payment reduces costly submission errors.

Travel Agents

Manage multiple clients at once; need speed, bulk actions, and commission tracking.

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